NBA Players Are Dads Too

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Kworq
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  • Date Published
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A case study analyzing the success of the #EverydayDad social media campaign involving NBA players and their families.

About the Project:

A case study analyzing the success of the #EverydayDad social media campaign involving NBA players and their families.

Main Challenge(s):

To increase awareness of the NBPA Foundation’s social media presence, and to further humanize and associate these NBA players and their families with the NBPA Foundation’s social media presence.

Agency Solution(s):

To meet personally with a select amount of NBA players and their families for an honest, casual interview.

Results:

The firm Kworq was able to boost social media engagement with the NBPA Foundation’s social media presence by 2000%, as well as garnering 4.7 million campaign impressions.