Nespresso Global Always-On Retargeting Campaign Share: Score Awaiting client review n/a Date Published 2 October 2018 Reading Time 1-Minute Read Elespacio has been working with Nespresso markets to build dynamic retargeting frameworks based on DoubleClick technology. About the Project Elespacio has been working with Nespresso markets to build dynamic retargeting frameworks based on DoubleClick technology. The framework we built is an always-on tool that delivers customized messages to users who have engaged with Nespresso’s website, with the aim of bringing them back to the site and closing conversions for coffee, machines and accessories. Results The dynamic framework allows Nespresso markets to activate different campaigns, with both generic and campaign-specific messages targeting specific audiences (coffee, machine and accessories users), and have them run in parallel.
""The Woo was absolutely fantastic in concepting and executing a …" Lenovo Legion Multilingual, Global 360 Campaign