New York Wine & Grape Foundation

Good Kids Creative Inc. ran a digital advertising campaign for New York Wine & Grape Foundation’s entry into Canadian Liquor Stores.

As an unknown to the Canadian market, we wanted to lean heavily on New York State identity as a concept to convey bold colors, rich history, and hustle. We used iconic markers and east coast escapes to make this social advertising campaign an immediate success! Scope of work included product photography, creative direction, paid media, digital marketing strategy & commercial advertising.

To create “scroll-stopping images” that intrigue consumer curiosity beyond creating a strong visual identity, the objective of the campaign was to use paid traffic to create awareness and generate traffic to Ontario’s Liquor Board website (Icbo.com) to support their feature on New York Wines during the spring of 2022. Audiences were targeted to drive record alcohol sales in major cities.

Update the client from its dull, bland & generic ‘stock photo’ vineyard identity. The brand needed to become a stylish best friend. Inviting creative took them from “conservative” to “cool” New York is wild so high-contrast, ultra-cute miniature photography & vignettes appealed to our demo to reflect this diverse brand’s state.

• 1.5 M impressions
• 500K reached Ontario
• 9K visited LCBO site.