News Corp Benefits Hub – Rebrand Verticals – Web Design & Development

Challenge

News Corp wanted to reshape employee perception of benefits for all divisions. The challenge was to merge benefits for Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful into one digital experience that would transform what is traditionally underwhelming, into a modern destination that increases awareness and efficiencies.

Work

Collaborating closely with teams at News Corp, our web design company crafted a multi-channel personalization strategy that allows employees to explore and understand essential benefits efficiently while bringing visibility to lesser-known fringe benefits. The result is an easy and enjoyable experience that adds value.

Our web design company performed qualitative and quantitative research to determine what key user groups are really looking for. Through this investigation, it became clear that users found it challenging to find pertinent information, were unaware of many programs and primarily interacted with the benefits center to opt-in during open enrollment.

A modular card layout structure was utilized to allow the site to scale while curved shapes represent benefit programs as fluid offerings. Our web design company worked with News Corp to categorize benefits into groups clear to employees in a wide range of demographics, based on stages of life. By bringing greater visibility to valuable programs, we help employees and families achieve optimal work-life balance.

Results

The world of benefits is traditionally outdated, confusing and challenging to find the information you are looking for; we helped change that and set News Corp far apart from the pack. With the new web product, visitors visually and functionally, see that News Corp is taking a fresh approach to program offerings for employees.

The new layout serves up fresh bite-sized content enabling at-a-glance consumption of numerous benefits programs and resources with ease. Employees have access to more resources and are enticed to engage with benefits beyond the outside of just the annual open enrollment. The experience has been so successful it is being launched international.

See the full News Corp Case Study