NEY Credit Union

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Even with ambitious plans, we managed to accomplish business goals at 117%!

About the Project

NEY Credit Union is a strong, modern, and innovative financial institution, active on the Czech market since 1999. Its product portfolio includes attractive savings and credit offerings. Its flagship is a term deposit, often listed as the most profitable on the Czech market.

The goal of the collaboration was to grow brand awareness, strengthen trust, and ensure a significant increase in demand for products, especially term deposits. That’s why we designed and implemented a complex mix of marketing activities, with a focus on investment performance and measurement.

Our strategy was founded on three key activities, which gave us insights into the product, its target audience, and the market.

  1. Workshop
  2. Protopersona Definition
  3. Market and Competitive Research

The Challenge & Solution

In offline communication, the original visual style worked very well. However, online, it didn’t have enough character to stand out among its online competition. That’s why we decided to create a new, more distinctive visual style, one that would be easier to recognize and that would help build brand awareness.