NOM Brand Refresh & Web Design Share: London : Los Angeles Score Awaiting client review n/a Date Published 15 June 2020 Reading Time 1-Minute Read Update the NOM brand to project a sense of relevance, transparency, and precision. Background A pioneer in the field of video ad placement in the social space, NOM develops scalable technology for brands with a promise to minimize wasteful ad spending while optimizing performance. Objective Update the NOM brand to project a sense of relevance, transparency, precision and modernity, presenting the brand in a more mature and confident manner, and offer creative and messaging that not only differentiates NOM but exhibits how they help businesses unify their social campaigns and get them closer to their customers. Results An overhaul of their website created to feel very ‘now’ and reflecting how NOM is different, a contrast to the way things are done elsewhere. New logo and imagery demonstrate how consumers are fluid- that they are different people at any given moment of a day and this has an effect on how they receive information, messages and advertising. Updated NOM sales tools (presentations and templates) with new branding and messaging were created as well as video content produced for both internal and external marketing.