Northside Fine Foods Share: Percept Brand Design Score Awaiting client review n/a Date Published 26 February 2018 Reading Time 1-Minute Read After two successful projects with Northside Fine Foods (redesigning their packaging and a product photoshoot), Percept was contacted to design the new site for Northside. About the Project: After two successful projects with Northside Fine Foods (redesigning their packaging and a product photoshoot), Percept was contacted to design the new site for Northside. Main Challenge(s): Due to the fact that Northside did not have an existing site, the entire site had to be developed from scratch. However, because of the previously successful work, Percept had a good idea what Northside expected of them. Agency Solution(s): Percept redesigned the site to utilize the product photos that had been created for Northside in the past, as these photos are excellent representations of their brand/brand aesthetic. A photo carousel was integrated into the new site design to give the hero product images the spotlight. Results: Images became one of the primary focuses of the site, and the result is a pleasing, tailored user experience. Additionally, the choice of typography well-represented Northside’s brand heritage and artisanal ideals, while the site was optimized to work on all devices and still represented the brand aesthetic well.