Develop the most successful online engagement program for The Economist by opening up the US president election to the world.
The Economist needed to create an attraction for advertisers around the US elections, the most important event in the editorial calendar.
“Now the World Can Vote” leveraged the world’s most open voting platform – the Internet. We devised a site allowing users to register by country of origin and cast a fictive vote in the US elections. The result was a clear idea of what the world wanted.
Breakthrough user participation, with the discussion forum becoming the most active on Economist.com. Advertising revenues exceeded targets by manyfold, while the effort has become a blueprint for future Economist sales drives.