NYC Ferry Integrated Campaign — Branding, Marketing, Web Design & Development

Ruckus Co.
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Ruckus served as full-service marketing partner for the launch of the NYC Ferry, New York’s newest mass transit option.

About NYC Ferry

The NYC Ferry service is a new citywide endeavor to bring relaxing, efficient ferry transit back to New York. It is run by a combination of government and private stakeholders.


Ahead of its mid-2017 launch, NYC Ferry tapped Ruckus as a full-service marketing partner. Ruckus provided branding, web design & development, and marketing services, essentially guiding the venture’s entire strategy and building all supporting collateral.


The ferry’s launch was met with overwhelming demand, forcing it to unveil entire new fleets of boats. Now, two years since launch, the NYC Ferry is part of the backbone of New York transportation.