Optic 2000 — Media & Activation

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Optic2000_case_03

Online information centralization and in-store benefits thanks to a media, site-centric & CRM data centralization.

Challenge

Increase traffic in points of sale.

Project

  • Geo-targeted multi-local campaigns supported by national speaking segmented by product (solar, reading, contact)

Solution

  • Annual commercial highlights
  • The campaign “Pas froid aux yeux” –> “Not cold in the eyes”
  • New collections launch

Key Figures 2017

  • +110K clicks and 63K in-store visits generated in 2017 (CPV = 0.33€)
  • +880K clicks generated with the long-term acquisition plan (CPV < 0.38€)