Optimizing Performance for a Fashion Marketplace

Elogic Commerce
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  • Date Published
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Optimizing the performance of an Australian marketplace by 5x, improving the page loading speed to <3 seconds, and supporting the Whola Magento website on an ongoing basis.

Whola is an Australian B2B apparel & fashion platform that collates some best fast-to-market fashion brands for 2,500+ retailers to access instantly. The mission of the brand is to make buying easier. Yet, the Whola website hardly lived up to those expectations before the brand turned to Elogic in mid-November 2020. It was time to act and optimize.

Services provided by Elogic:

  • Magento performance optimization & code audit
  • Payment integration with Spenda
  • Custom geographic exclusivity feature
  • Improved UX & system of search
  • Minimum order value & pre-order functionalities
  • Third-party app integrations

Technologies: Magento, AWS, Facebook, Klaviyo, HubSpot CRM, Intercom chatbot, Webkul, Spenda

Website: www.whola.com.au

Whola saw the result in the first month. Elogic experts reviewed the code, detected performance bottlenecks, and reduced the webpage loading speed to <3 sec (by 5 times!). Extra functionality and new user-friendly design increased customer conversion rates and company sales.