Oradea — City Branding

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Oradea is an important economic, social & cultural development centers in west Romania. Based on the received brief we crafted the following brand.

About the Project

Oradea is one of the important economic, social and cultural development centers in the western part of Romania. Based on their brief materials and strategic vision for continuous growth we designed the following brand design.

The Concept

Like all cities, they have different layers and mean different things for different people. Our goal was to translate the fact that Oradea is the city where anyone can find themselves. So we focused on some key defining aspects:

1. Development

A European city that has been in constant growth. Being situated just a few kilometers away from Hungary, it is passed by the border linking highway.

2. Architecture

The aesthetic of the city is truly unique and offers a decor feeling. The city was rebuilt in the 18th century in the architectural style called Secession. The colors, combined with the geometrical shapes will help get “lost” in every alee and street.

3. Nature

In the Southern part of the city there are an abundance of natural thermal waters and medical centers. Oradea is a city that not only has capitalized on the benefits offered by nature, but also learned to live in a harmonious fashion.

4. History

Documented as early as 1113 and surviving the tribulations of time, you can always find in writing the important role that Oradea has played. Even though the history of the city is strong and still can be felt, the obvious perspective and investment into the future is clear.

5. Community

Every city at its core is built by the numerous communities that inhabit it. Be it institutions, organizations or simple groups of friends, they contribute daily to the quality, attitude, and the mood of the city.

6. Typography

In selecting the type, we focused on best transmitting the main elements mentioned before. The pairing with the complementary font was crucial in building a branding with depth and flexibility.

7. The Colors

To better highlight the shapes and elements that make up the logo we used 3 strong colors that are representative not only for Oradea, but for Romania as well.

8. The Fonts

The new city brand uses two families of fonts Josefin Sans and Playfair Display. By having two types of fonts, serif and sans serif, we can blend seamless contrasts between titles and descriptive cursive text.

9. Variations

The City Where You Find Yourself

The key message that we build upon was that of “The city where you find yourself”. Starting from this important tagline and value statement we expanded into every aspect that makes the city what it is.

  • The city where you find yourself in Europe.
  • The city where you find yourself through Architecture.
  • The city where you find yourself with Nature.
  • The city where you find yourself through History.
  • The city where you find yourself in a Community.