Orchard Supply Hardware Share: Ignite Social Media Score Awaiting client review n/a Date Published 27 March 2020 Reading Time 1-Minute Read Orchard Supply Hardware came to Ignite looking for help creating highly local content that drove in-store sales. Challenge Orchard Supply Hardware is a west-coast based hardware store that was expanding into the Florida and Portland markets. They came to Ignite looking for help creating highly local content that drove in-store sales. Solution In launching six stores in this market, we drove over 17.3MM impressions and over 810K engagements over the course of nine months. Our content production team captured on-site photography through quarterly photoshoots and created custom content including canvas ads, Facebook Live videos, and short-form videos designed for social media. Targeting the niche audience for Orchard Supply Hardware required specific audience info. We used these learnings plus a combination of ad units and calls to action to deliver tremendous efficiencies in cost per engagement. Results 17MM Total Impressions $0.20 Cost Per Engagement