Orchestra — Online Media Strategy

Challenge

Combine creation, content, and data marketing to simplify families life.

Strengthen the new identity and advertising codes of the brand.

Project

• Strategic thinking, application and performance steering
• Online media strategy to reach targets on all touchpoints: display, programmatic, acquisition campaigns, affiliation
• Drive-to-store & drive-to-web
• Social ecosystem: Facebook, Instagram, Youtube
• Micro-influence
• Stores opening events
• B2B plan: specialized press

Solution

Create a new communication platform, foster the immediate recognition, presenting and memorizing while capitalizing on new communication assets.

Create a sensation, play on social codes, work on effective messages to be remembered.

Imagine a brand new online media strategy to position Orchestra on all fronts, to reach all targets in the right place at the right time.