Paid Advertising for Australian Beauty Brand Share: Boucher + Co. Score Awaiting client review n/a Date Published 24 June 2020 Reading Time 2-Minute Read We helped an Australian beauty industry leader use digital advertising to expand into the U.S. with direct-to-consumer sales Objectives Help an Australian beauty industry leader expand into the U.S. with direct-to-consumer sales to complement retailers such as Bloomingdale’s. Grow the brand’s online presence through a mix of social, search, and re-targeting ads. Highlight their unique competitive position in a growing and crowded marketplace. Identify underutilized channels and tactics for digital marketing success. Create a pathway to increase brand awareness and sales in 2019 and 2020. Solutions 1. Dynamic Audiences Target teens who buy for themselves. Target parents who buy for their kids. Target seasonal gifting market. 2. 360 Degree Strategy Fill the top of the marketing funnel with YouTube pre-roll ads. Nurture the middle of the marketing funnel with non-branded search ads. Convert the bottom of the marketing funnel through retargeting ads. 3. Optimize and Repeat Remove poor-performing audiences. Test new markets through new audiences. Bid more on top-performing audiences during critical periods (e.g. Cyber Monday.) Results 200% average ROAS within the first 90 days of working together, as sales doubled advertising costs. Up to a 3,734% ROI on one particular campaign driving customers from traditional retailers to online shopping. 106 new sales from first-time website visitors in the month of November 2018.