Peak AI Brand Refresh

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Tangent
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AI is powering the world’s smartest companies to drive growth and improve efficiencies. But how do you bring such a complex proposition to life?

About

AI is powering the world’s smartest companies to drive growth, increase profitability, and improve efficiencies. But how do you bring such a complex proposition to life?

AI is a difficult and sometimes overwhelming topic that can unlock huge opportunities within businesses but can be tricky to properly understand. Peak AI makes AI accessible and results-driven, giving their clients everything they need to succeed with AI. They asked Tangent to help them refresh and modernise their brand and digital estate to help convey the core message; they make AI easy.

Refreshing the Brand

The Peak AI brand had remained the same since the company was founded, and it was felt that it no longer reflected the global technology company it has become. The new brand look and feel is based around bold geometric forms that illustrate Peak AI’s connected solutions and the numerous ways it uses data to power business. We also overhauled the colour palette, typography, and photographic approach, developing a look and feel that is more bold and dynamic, but retains the human touch that Peak AI offer their customers.

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