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Perry Ellis Campaign

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I-Brain Digital
  • Score Case study score
    5.0
  • Date Published
  • Reading Time 1-Minute Read
Web

Jan 2018; an employee Perry Ellis Chile filmed a customer yelling to a salesperson with her smartphone and uploaded the video to Facebook — it went viral.

About the Project

The brand, Perry Ellis Chile was tagged on Facebook, raising an alert at the agency, which was later on communicated to the client.

It was decided to make a contingency plan where the brand supported the seller, based on sending a message to the society and to the company’s employees.

The message was to give the seller a hug and make a video with hidden cameras to surprise her and publish that video as a response of the brand to its community.

Results

  • 5 million people reached.
  • 3.9 K of RT
  • 8.8K shared content
  • 40.1 K of positive reactions
  • 1.5 K in Mentions / Comments