Perry Ellis Facebook Campaign - Top Digital Agency

Score Case study score

5.0
Date Published 17 March 2020
Reading Time 1-Minute Read

Jan 2018; an employee Perry Ellis Chile filmed a customer yelling to a salesperson with her smartphone and uploaded the video to Facebook — it went viral.

About the Project

The brand, Perry Ellis Chile was tagged on Facebook, raising an alert at the agency, which was later on communicated to the client.

It was decided to make a contingency plan where the brand supported the seller, based on sending a message to the society and to the company’s employees.

The message was to give the seller a hug and make a video with hidden cameras to surprise her and publish that video as a response of the brand to its community.

Results

5 million people reached.
3.9 K of RT
8.8K shared content
40.1 K of positive reactions
1.5 K in Mentions / Comments

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Case Study review

Reviewer

Modella Group

5.0

It was a mixture of digital strategic vision, creativity, and fast execution.

Short project description

Take advantage of the opportunity that came out without previous planning and transform it into a campaign to position the brand higher.

Working with the agency

It was an amazing experience integrating business with creativity, combining strategic analysis with the necessary urgency to take advantage of a unique and very short opportunity, to position the brand and associate it to positive attributes that didn’t have at that moment.

Positives

The knowledge and experience that the agency has to creatively interpret the commercial concepts and translate them into very efficient digital tactics. I recognize their capacity to produce fast campaigns without losing their strategic vision.

Areas for improvement

They could have extended the campaign reach and transformed it in part of the DNA of the brand, getting more from the great idea “Vamos por ese Abrazo”, on the next seasons.

Results

The results were incredible:

– 5 million people reached.
– 3.9 K of RT on Twitter
– 8.8K shared content on the Social Networks
– 40.1 K of positive reactions on the Social Networks
– 1.5 K in Mentions / Comments on the Social Networks

This was an excellent outcome, knowing that we didn’t have a budget designated for this type of event.

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Content Marketing
Social Media Advertising
Social Media Management

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Perry Ellis Campaign

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