A logo rebrand and new website for phamaceuticals technology company Pharmagin.
Pharmaceutical Technology company Pharmagin needed an updated website and a rebrand with a new logo. Their old site was a few years outdated and they did not feel their logo spoke to their industry in a way that told a story about who they are.
We conducted an industry audit looking at competitor branding and logos as well as potential clients. Our goal was to update their identity with their logo through visual storytelling, speaking to technology, movement, and the pharmaceutical industry.
In partnering with Pharmagin we developed a color palette and multiple logo options to refine. After a thorough review of all options, we narrowed the field and brought their new logo to life.
For the website, we implemented a client questionnaire document which allowed us to focus on what Pharmagin wanted for their new website in terms of functionality and style. An important feature was updating the site to be mobile responsive.
Once we had an idea of what the parameters and objectives were, we laid out a wireframe, and homepage mockup. We progressed through the build, plugging in design elements, copy, and functionality all designed to tell a story about Pharmagin as a thought leader in the pharmaceutical sales technology space.
Establishing a New Brand Design
The new design is distinctively Pharmagin: clean, professional, warm. The design embraces education and ease of navigation. One of the most important elements in Pharmagin’s product is reflecting how their products streamline and simplify the challenges their clients face. The new look is immediately recognizable and encourages communication, transparency, and learning.