Postalytics: 28x Jump in Organic Traffic to ~87k/Mo Leads to More Sales

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MADX
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MADX-produced content leads to a massive traffic surge, more conversions, and happier customers.

About the Client

Postaltyics is revolutionary direct mail software.

It’s an automated direct mail platform that lets marketers send personalized postcards and letters as easily as an email. Postaltyics works with a network of printers in the United States and Canada to print, mail, and track every piece of mail that is sent. You can personalize postcards and letters, as well as integrate with your CRM like HubSpot, Salesforce, or more!

Challenge

  • Develop a strategy that fits product-led growth and existing company structures.
  • Increase organic traffic and improve SEO rankings.
  • Translate traffic improvement to more sales and happier customers.

Solution

What we did:

  1. Strategic discovery
  2. Search engine optimization strategy
  3. Page optimization and technical upgrades
  4. Landing page and content creation and maintenance
  5. Planned social media content creation and maintenance
  6. Press releases, link-building outreach, promotion, and product launches

Results

  • 3k to 87k organic monthly organic visitors
  • 4,200 new top positions on Google
  • 525 new referring domains
  • 1.9 seconds is the new page loading speed
  • Reduced the average bounce rate from 80% to 25%
  • 1000+ new accounts created through organic
  • Press coverage in global media outlets