Powerwest Share: Percept Brand Design Score Awaiting client review n/a Date Published 8 November 2017 Reading Time 1-Minute Read Powerwest hired Percept in order to rebrand and strengthen their marketing channels. After this, Powerwest contacted Percept once more to create a website that aligns with their new brand identity. About the Project: Powerwest hired Percept in order to rebrand and strengthen their marketing channels. After this, Powerwest contacted Percept once more to create a website that aligns with their new brand identity. Main Challenge(s): To design Powerwest’s new website in alignment with their recent rebranding, and to attract managing directors from the mining and engineering industries. Agency Solution(s): The website design was inspired by hero imagery from the industry itself: aerial views of western Australian mining sites, people in-action (on the job). Also, the use of negative space was utilized to enhance the UI rather than diminish the experience, while images were utilized more than text to convey the brand image. Results: (Results not given)