PR & Social for Global Aviation Data Tech Brand

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Tribe China
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Headquartered in UK, Cirium is a global leading data and analytics provider for the aviation industry.

About the Client

Headquartered in UK, Cirium is a global leading data and analytics provider for the aviation industry. With existing WeChat channel set up and market presence in China, Cirium was looking for a creative communications agency to take its brand awareness up a notch.

The Challenge

Before working with Tribe China, the client was facing stagnant WeChat followers and weak PR messages in the media. After presenting our integrated PR strategy, Tribe China was quickly appointed as its PR agency to establish its voices in the media and manage its social communications.

Solution

For WeChat, our team completely revamped its WeChat official account by refreshing its branding. By implementing a localized content strategy instead of solely relying on the global translation, we are able to increase the average WeChat article view up to 50% in the first month.

In terms of PR, we worked with the client to build 80+ media list and ongoingly pitched Cirium’s stories, trend-hijack and POV insertions among the mainstream and trade media.