Premier Bank Selects Drupal 8 For Revitalized Web Presence

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Unleashed Technologies
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Unleashed Technologies engaged with Sandy Spring Bank, the plan for a revitalized SandySpringBank.com to Increase engagement and conversions.

Challenge

Sandy Spring Bank is one of the premier banks in the Greater Washington D.C. region. Sandy Spring Bank offers its clients a broad range of commercial banking, retail banking, mortgage, and trust services as well as a comprehensive menu of insurance and wealth planning services. With more than $5 billion in assets, the bank operates over 40 community offices and six financial centers across the region.

As one of Forbes’ most trustworthy financial companies in America, Sandy Spring Bank strives to be a financial advocate for its clients. They are committed to delivering the best possible solutions and personal service to each client, without exception. That’s why it was important to the bank to provide an enhanced user experience across multiple platforms.

When Unleashed Technologies initially engaged with Sandy Spring Bank, the plan for a revitalized SandySpringBank.com included the following goals:

  • Increase engagement and, in turn, conversions
  • Enhance user experience for site visitors and administrators
  • Consistently and clearly communicate the Sandy Spring Bank brand, history, community service, mission, and value proposition
  • Leverage best practices in responsive design for mobile, tablet, and traditional platforms

Approach

Unleashed Technologies worked closely with Sandy Spring Bank in order to meet its desired goals by leveraging best-in-breed technology for its content management system. By migrating content over to the Drupal 8 CMS, Sandy Spring Bank now holds the power to integrate with its full technology stack with no limitations, granting the organization endless possibilities to grow in the future.

Additionally, the upgraded SandySpringBank.com website is fully responsive for the visitor, regardless of device type. Visitors are ensured to have an on-brand and easy-to-use experience that is navigable on mobile, tablet, and full desktop.

The new SandySpringBank.com now features:

  • Drupal 8 CMS: offers scalability for the future and flexible content delivery for an evolving audience
  • Server & Site Security: controls access with tiered server and site permissions as well as password-protected pages
  • Responsive Design: allows visitors to instantly and seamlessly navigate the site on mobile, tablet, or desktop devices
  • Fintactix Financial Calculators: provides highly-interactive, built-in calculators and engages financial consumers

Results

Following the launch of the Drupal 8 site, Sandy Spring Bank now offers its clients and visitors a cutting-edge online experience.

The new SandySpringBank.com features an enhanced user experience and an easy-to-use interface, allowing members to effortlessly find exactly what they need when they need it.

Unleashed Technologies achieved the initiative’s desired goals by leveraging Drupal. Sandy Spring Bank’s online presence as a community-oriented bank is strengthened with the implementation of brand consistency.