Premier Marketing Website Design Share: Qodewire Score Awaiting client review n/a Date Published 11 March 2021 Reading Time 2-Minute Read Lighting up an internet presence for Premier Marketing Ltd. Overview Premier Marketing is a top digital marketing agency in Kenya. Founded in 2019, the agency has scaled its impact countrywide while converting a number of international clients. They abide by an “innovate, not follow.” approach to marketing and remain quality conscious. Discovery While evaluating Premier Marketing’s previous website, it was apparent that the site was not a fair representation of the cutting-edge services the agency had to offer. We found that despite their rapid growth in popularity for being a revolutionist in the industry of fine digital marketing, Premier Marketing’s website design was described as outdated, boring, and unengaging. The site was not user-friendly, the navigation was confusing, and the design had previously been built on a small and retired grid structure, which played a key role in making the site looked outdated. This content was also extremely difficult for them to update in the CMS without breaking something on the front end of the site. To update the visual appeal of the site, we focused our redesign on adding color, versus its previous monochromatic color scheme of black and white. We also simplified the site navigation and made it easier for site admins to make updates through the CMS. Build Our approach during the design phase was to craft a fully functional, yet simplistic website that caters to each of its users while also remaining engaging. We wanted to demonstrate Premier Marketing’s ingenuity with an equally innovative site that reinstates their dominance in the lighting industry, all while simply and directly presenting the visitor with what they’re looking for. The client had a very strong brand identity, which we seamlessly implemented into their web presence. We strove to refresh the previously out-of-date site with a clean, modern, and minimalistic look through increased imagery and a crafted flat, brutalist style layout for a fresh and engaging look. Closing Thoughts After thoroughly assessing, communicating, building and testing, we were proud to deliver a custom fresh, and easy-to-navigate website for Premier Marketing. The new simple, flat and brutalist designs were paired with a robust internal platform that allows admins to easily make updates and visitors to navigate quickly throughout the site, allowing the agency to offer an enhanced online experience to their visitors. Premier Marketing Ltd. now displays an equally powerful online presence that compliments their pioneering digital marketing strategies.