Pro Credit: Creating a Digital Ecosystem

artkai
Artkai
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Digital Ecosystem for a Banking Group from Germany

Overview

We designed and developed a consistent ecosystem of products for the bank. It was applied to web applications, mobile applications, online services, websites, ATMs and marketing materials. We conducted numerous research projects, including interviews of bank employees, clients and discussions with the IT department. We divided the design effort into phases with clear steps, resulting in a smooth implementation for the client.

Challenges Tackled

ProCredit asked Artkai to redesign the user experience across its digital system. The goal was to enhance loyalty from their existing clients and to help attract new customers. And the experience needed to be consistent across 13 countries and become a foundation for the future design system.

A special challenge was to factor in all the technical and legal restrictions across countries and regions. It was also important for Artkai’s work to integrate smoothly with ProCredit’s core banking system and a range of devices and operating systems.

Outcome

Over 5 years of partnership, we:

  • Executed a digital transformation for an omnichannel platform and a wide range of banking products
  • Established a long-term partnership with ProCredit’s core banking team
  • Significantly enhanced ProCredit’s broader strategy to increase operational efficiency

Results Achieved

As a result, the share of automated services and transactions is distributed mainly as:

  1. 50% — E-banking
  2. 25% — POS transactions
  3. 22% — ATM operations
  4. 3% — Other