Profitably Scaling Soma Breath by Optimising for Key Demographics

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SOMA Breath’s purpose is to empower people with knowledge, tools, and techniques to make positive and lasting changes in their lives.


SOMA Breath wanted to spread its revolutionary meditation practice across the world and improve people’s lives and welfare along the way. Their goal was to profitably scale their business while staying aligned with the image and stability of the brand.


After a few detailed consultations with the client, we designed a unique advertising strategy that included both Google and Facebook channels. We focused on several stages of the client’s marketing funnel, optimising for key demographics and profitable target audiences.


Our ads reached hundreds of thousands of people across the world, bringing in thousands of fresh, quality leads.

We generated hundreds of sales in less than two months.

We decreased their cost-per-lead and improved ROAS, thanks to our skilled specialists who optimized the client’s marketing funnel with data provided by the client’s IT team.