Promotion of Online Education Project

Budget – $65,000
Year – 2020
Duration – 24 months

Challenge

The client had an online subscription-based language-learning platform. They wanted to run Google ads with the goal to target prospective students from Tier-1 and Tier-2 countries and attract a solvent audience with a high LTV.

Solution

We segmented the audience and collected semantic core for each cluster to build effective Google Adwords campaigns that would attract students with high LTV and increase ROI for the company. We achieved outstanding results thanks to quality work with semantic core, eye-catching ad copies and geo-targeting.

Result

In two months, our campaign achieved a 170% increase in the number of students, ROI increased 246%, and the User Retention Rate increase by 125%. We were able to double these results in the next 3 months by launching YouTube ads campaigns.