Prototype Creative Share: Bite Digital Score Awaiting client review n/a Date Published 17 September 2021 Reading Time 3-Minute Read Prototype Creative is our founding fathers, our creators, and our partners in all things digital. Established in 2007, they have been at the forefront of brilliant web design, bespoke software development and stunning graphic design for over a decade. Prototype currently boasts a hugely varied client base, from small engineering startups to billion-dollar manufacturing enterprises. With their offices currently situated in Rotherham, this still doesn’t stop them from operating all over the country and internationally. The Creative’s Brief Prototype Creative wanted to expand their reach, as their team grew and their company was set for even further expansion, they felt the need to draw in more enquiries and raise their level of brand awareness. Social Media Content Planning and Management Prototype Creative needed help with their social media content planning and scheduling. We were more than happy to help our friends over at Prototype and wanted to drive the engagement on social media that they deserved. Our work with our client consisted of researching industry trends and competitors on social media alongside planning their monthly content and scheduling it onto their different social media platforms using our not-so-secret planning tools. We then continued to manage their social media accounts and engage often with other businesses online. Landing Page Optimisation We know the value of a good landing page after an ad is clicked on. This is why we needed to ensure Prototype Creative’s landing pages were fully optimised to encourage conversions when their ad was clicked on. We optimised their pages by adding call to actions, directing the user where to go and what to do. Then, we ensured there were no site issues that prevented the user from clicking the contact button and on every landing page, there was an optimal opportunity to contact our client. Good UI and UX are so important for helping the customer journey and experience on a landing page. Local SEO Our local SEO service for Prototype Creative consisted of regularly checking over their Google My Business account. Optimising their GMB account to include up-to-date information during the covid pandemic and adding client work images. We also created up-to-date posts to include their most recent blogs. Our work for Prototype consisted of looking through local directories for important backlinks to their website and gaining other local citations. Results Summary Bite Digital’s efforts with Prototype Creative’s digital marketing strategy showed enquiries doubled by organic means. This could be attributed to our thorough local SEO work as well as our landing page optimisation efforts. We also saw a 536% increase in paid traffic from our Google Ads campaigns and a 162% increase in organic traffic.