Putting Marketing Back in the Hands of Consumers Share: Fifth & Cor Score Awaiting client review n/a Date Published 27 May 2022 Reading Time 1-Minute Read Retail Shoe Company partnered with Fifth & Cor to boost their social presence & foster a community of brand advocates. Retail Shoe Company is a Boca Raton, FL-based company that designs and manufactures slip-resistant footwear. Retail Shoe Company partnered with the team at Fifth & Cor to help boost their social media presence and foster a community of brand advocates alongside engagement and conversions. Fifth & Cor approached these challenges with a multi-pronged strategy. Our social media mix included: Capturing lifestyle images and visuals to authentically tell a story Encouraging UGC with various incentivizing initiatives Expanding audiences through the launch of a Brand Ambassador Program Leveraging UGC assets across all media channels Loyal advocates paved the way for Retail Shoe Company’s Brand Ambassador Program. The Fifth & Cor team launched a tiered Brand Ambassador Program driving enriched dynamic content to the home page and PDP pages to increase time on page, overall interactions, and conversion rate. Key Metrics: 51% increase in Web Traffic 217% Increase in Conversions