Putting Marketing Back in the Hands of Consumers

Fifth & Cor
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Retail Shoe Company partnered with Fifth & Cor to boost their social presence & foster a community of brand advocates.

Retail Shoe Company is a Boca Raton, FL-based company that designs and manufactures slip-resistant footwear.

Retail Shoe Company partnered with the team at Fifth & Cor to help boost their social media presence and foster a community of brand advocates alongside engagement and conversions. Fifth & Cor approached these challenges with a multi-pronged strategy.

Our social media mix included:

  • Capturing lifestyle images and visuals to authentically tell a story
  • Encouraging UGC with various incentivizing initiatives
  • Expanding audiences through the launch of a Brand Ambassador Program
  • Leveraging UGC assets across all media channels

Loyal advocates paved the way for Retail Shoe Company’s Brand Ambassador Program. The Fifth & Cor team launched a tiered Brand Ambassador Program driving enriched dynamic content to the home page and PDP pages to increase time on page, overall interactions, and conversion rate.

Key Metrics:

  • 51% increase in Web Traffic
  • 217% Increase in Conversions