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Q2 eBanking Design, Development, Content Strategy, and Demand Generation

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Springbox
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We worked with Q2 to build a responsive, mobile-friendly lead gen website, seamlessly integrated with their CRM, which boosted their digital profile.

About the Project

Q2 had the best digital platform for community banks and credit unions. They needed a solution that would support their business growth and help them reach — and acquire — more customers. Through a website redesign and demand generation campaigns, we enhanced Q2’s digital experience and helped them connect with the right audience at the right time. The result: a 577% inbound lead increase (based on persona-driven conversion funnel) and a $450 million increase in shareholder value (from Q3 2016 to Q1 2018).

Q2 had a best-in-class digital banking platform and wanted their market of community banks and credit unions to better understand their unique value and offering. They needed a powerful demand generation program and web experience to boost engagement with potential customers.

Solution

Capitalizing on a brand revitalization, Springbox worked with Q2 to build a responsive, mobile-friendly lead gen website, seamlessly integrated with their CRM, which greatly boosted their digital profile. Springbox) developed a sophisticated demand gen operation — supported by user personas and creative messaging — that was then optimized and amplified over several campaigns