Q2 eBanking Design, Development, Content Strategy, and Demand Generation

About the Project

Q2 had the best digital platform for community banks and credit unions. They needed a solution that would support their business growth and help them reach — and acquire — more customers. Through a website redesign and demand generation campaigns, we enhanced Q2’s digital experience and helped them connect with the right audience at the right time. The result: a 577% inbound lead increase (based on persona-driven conversion funnel) and a $450 million increase in shareholder value (from Q3 2016 to Q1 2018).

Q2 had a best-in-class digital banking platform and wanted their market of community banks and credit unions to better understand their unique value and offering. They needed a powerful demand generation program and web experience to boost engagement with potential customers.

Solution

Capitalizing on a brand revitalization, Springbox worked with Q2 to build a responsive, mobile-friendly lead gen website, seamlessly integrated with their CRM, which greatly boosted their digital profile. Springbox) developed a sophisticated demand gen operation — supported by user personas and creative messaging — that was then optimized and amplified over several campaigns