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Razor USA – Modern eCommerce & Video Experience

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Isadora Agency
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See how our digital agency helped the legendary scooter brand, Razor USA, stand out in a crowded market place.

About

Razor is the groundbreaking personal transportation brand that brought scooters out of grandma’s basement and onto the sidewalks and surfaces of every kid-friendly neighborhood in America. Yet, with so many competitors now crowding the marketplace, Razor was finding it difficult to distinguish its value to consumers and keep them informed about its ever-expanding range of products and accessories.

Furthermore, without full catalogue e-commerce capabilities to support direct sales, shoppers were finding little reason to visit the website, let alone to build the kind of brand loyalty that leads to repeat sales.

Solution

Our eCommerce mobile-first approach produced a sales platform that includes advanced shopping features that enable price and product comparisons, while direct sales support helps consumers complete purchases with greater confidence.

A revamped, TV-like platform immerses fans in their favorite Razor riding styles, and user-generated videos add a layer of community to the visual and visceral aesthetic.