Rebrand for a Strategic Consulting Firm

Score Case study score

5.0
Date Published 9 August 2022
Reading Time 1-Minute Read

Rebrand including strategic branding, brand positioning, brand naming and brand identity.

Strategic branding development by Percept’s experienced brand designers helped consulting firm, Maxwell, reinvent themselves as Aestra. The deliverables included strategic branding, brand positioning, brand naming, brand identity and marketing communications design for print and digital media.

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Case Study review

Reviewer

“Percept’s friendly and engaged staff developed a mature and on-point rebranding of our company”

—Andrew Palmer-Brodie, Senior Advisor, Aestra

Short project description

Percept were engaged to develop a memorable brand name, brand mark and palette that reflects who we are and what we do.

Working with the agency

The staff at Percept were friendly and engaged throughout the brand development process. We asked Percept to develop a brand that reflects what we do and the values and nature of the staff in the company. Finding something that resonated with everyone was a process of trial and error, however, Percept supported us with some great diverse options. We appreciated the patience and professionalism displayed by the Percept staff throughout the journey and their willingness to incorporate our feedback and provide advice on alternatives where required.

Positives

The best part about working with Percept was their desire to genuinely understand what we do and how we wanted to reflect our business and values through the rebranding process. It was always a pleasure to meet with the Percept team and see the work that they had pulled together.

Areas for improvement

The website development process was slower than anticipated which was a bit disappointing given the wonderful experience we had with the brand development aspect of the project.

Results

At the end of the process with Percept, we have a new brand that we love that reflects who we are and what we do. We have subsequently gone back to Percept with additional work on another branding aspect for the company. Thanks, Team!

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