RivalFox – Marketing Tracking Tool Development Share: SumatoSoft Score Awaiting client review n/a Date Published 28 November 2018 Reading Time 1-Minute Read RivalFox — Competitive Intelligence tool for digital marketers. Tracking and analysis of competitors online. Client’s Problem The initial product’s development was done by the client’s in-house engineers. However, the project was highly complex and required a larger experienced team. The client felt the need for the additional technological expertise from SumatoSoft to master their product in full measure. Our Solution RivalFox Screen Following the Scrum methodology, we upgraded the application making the solution easily scalable. To improve the quality of reports, SumatoSoft team developed the analytics system which monitors the effectiveness of customers’ marketing strategy. Finally, the system performance was optimized to increase the application’s responsiveness, reduce the server load, and decrease server costs.
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