RivalFox – Marketing Tracking Tool Development

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SumatoSoft
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RivalFox — Competitive Intelligence tool for digital marketers. Tracking and analysis of competitors online.

Client’s Problem

The initial product’s development was done by the client’s in-house engineers. However, the project was highly complex and required a larger experienced team. The client felt the need for the additional technological expertise from SumatoSoft to master their product in full measure.

Our Solution

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Following the Scrum methodology, we upgraded the application making the solution easily scalable. To improve the quality of reports, SumatoSoft team developed the analytics system which monitors the effectiveness of customers’ marketing strategy. Finally, the system performance was optimized to increase the application’s responsiveness, reduce the server load, and decrease server costs.