Robin Hood NYC

Targeting Poverty

One of the wonderful things about living in New York City is the variety of people and organizations making an effort to change the world. Robin Hood is the most prominent organization working to combat poverty in the city. Board members cover all administrative overhead costs so that 100% of donations go directly to each cause.

We’ve worked with Robin Hood to help strengthen and extend their current application platform and infrastructure. Among many technical challenges, Robin Hood’s many events result in periodic traffic spikes that require specific architecture to withstand.

We additionally built two supporting event sites that integrate with Classy for payment processing and Amazon Web Services for scalability and real-time support from our development team during various events.

After many months of strategy, planning, design, and development, we were incredibly proud and honored to announce the launch of the newly redesigned RobinHood.org.

User Experience

Because Robin Hood has many stakeholder groups, part of the challenge was making sure everyone had a chance to communicate their goals for the site. We gave direction to Robin Hood’s team so they could review their goals, explore user stories, and create a preliminary sitemap.

We also studied analytics from their existing site to see if user activity reflected their goals. Our teams worked together to refine the site architecture, and then we created wireframes and prototypes.

The biggest challenge was creating the homepage, which had to satisfy all the stakeholders, use obvious calls to action, and be clutter-free. We designed clear pathways to donation, a grant application, newsletter signup, volunteering, and events.

Style Guide

Robin Hood’s brand identity provided fantastic opportunities for enhancements. We devised a vibrant and rich color palette. Existing logo marks and graphics worked perfectly with the fun new look. The new style is bold and inviting.

Iconography

A suite of custom icons, inspired by medieval European and Shakespearean elements, were created to convey a sense of playfulness. The site is adorned with a unique flair that appeals to our unadulterated feelings of empathy and kindness for our fellow New Yorkers.

Ongoing Collaboration

The redesigned site supports the client’s goals with an easy-to-navigate experience that emphasizes their data-driven grant process and philanthropic work.

We continue to work with Robin Hood to strengthen their infrastructure and user experience—it’s an active part of our daily design and development efforts. Our partnership with Robin Hood has been monumentally successful, and we look forward to working with this fabulous organization on future applications and events.