Campaign Launch

Brand Solo
  • Score Case study score
  • Date Published
  • Reading Time 1-Minute Read

Campaign to launch, a platform to deepen on issues related to design, architecture, sustainability, future…

About the Campaign

We created a campaign for Roca Sanitario, a Spanish company in the bathroom space sector that most influences the trends in the industrial design sector worldwide.

A Different Perspective is a platform in which to delve into topics related to design, architecture, and sustainability. A disclosure space that allows a critical look at our reality.

Three fundamental elements take center stage in this space: the author, of recognized prestige, who in his articles delves into aspects of interest; the content: diverse, conflicting themes that invite a critical look; and the viewer: who looks at the topics of analysis with interest.


Graphics plays with these elements, the main actor that can be both the author and the viewer and the content. He covers his gaze to give a new vision of things.