Roots.com eCommerce Redesign Project Share: Score Awaiting client review n/a Date Published 15 October 2018 Reading Time 1-Minute Read Idea Rebel redesigned Roots.com to provide the consumer with a richer user experience. The Idea Getting personal with Canada’s favourite brand – we created an omnichannel user flow powered by Commerce Cloud intelligence, that facilitated a 3-click journey from homepage to checkout. We also employed mobile-first cues like Mini-cart and Search to ensure a superior experience on all devices. Personalized Shopping Experience Static ecommerce would simply not suffice, so we developed Roots.com to adapt content uniquely for each user. We all have different taste in clothing, and we all deserve a custom experience, tailored to our tastes. Intelligent Search The intelligent search box ensures that a customer with a particular product in mind can find that item faster and easier than before by adding in features such as autocomplete and category based results and including relevant products if a search yields nothing.