eCommerce Redesign Project

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  • Date Published
  • Reading Time 1-Minute Read ecommerce website scroll capture

Idea Rebel redesigned to provide the consumer with a richer user experience.

The Idea

Getting personal with Canada’s favourite brand – we created an omnichannel user flow powered by Commerce Cloud intelligence, that facilitated a 3-click journey from homepage to checkout. We also employed mobile-first cues like Mini-cart and Search to ensure a superior experience on all devices.

Personalized Shopping Experience

Static ecommerce would simply not suffice, so we developed to adapt content uniquely for each user. We all have different taste in clothing, and we all deserve a custom experience, tailored to our tastes.

Intelligent Search

The intelligent search box ensures that a customer with a particular product in mind can find that item faster and easier than before by adding in features such as autocomplete and category based results and including relevant products if a search yields nothing.