Rosetta Stone E-Learning PR Campaign Share: Butin PR Score Case study score 5.0 Date Published 14 July 2022 Reading Time 2-Minute Read During the Pandemic, Rosetta Stone ensured that the “Free for Students” home-schooling offer reached millions Read Client Review About the Project Among the many consequences of the COVID-19 pandemic that began sweeping the globe in early 2020 was the premature shutdown of schools everywhere, on virtually every continent. Worldwide, as many as 800 million students were suddenly idled at home, creating a panicky scramble to devise other ways to continue their education from a distance. Rosetta Stone, a world leader in language learning and literacy education, instantly recognized how its innovative digital solutions could benefit all those homebound students (and their beleaguered parents or guardians) during this time of dire need. In March, the company magnanimously decided to give three months of free, no-strings-attached language learning to all elementary, middle and high school students throughout the planet, making the lessons accessible through any electronic device. The bigger challenge then became getting the word out about this exceptional learning opportunity amid all the other breaking news – much of it negative – that the coronavirus was spawning on a daily basis. To connect with American consumers nationwide, especially all those families who unexpectedly found themselves stuck at home together, Rosetta turned to Butin, its U.S. communications partner, to break through the clutter. Our Approach Our sensitivity to the news cycle and the extraordinary demands being put on journalists during the virus outbreak was decisive in getting Rosetta Stone’s story into the earned media mix. Timing was everything, and our experience in working with reporters covering various industry segments – education, parenting, technology, business, consumer products, etc. – proved invaluable. Our determination to share this precious bit of positive news during a time of such uncertainty didn’t hurt, either. Results Coverage of Rosetta Stone’s “Free for Students” home-schooling subscription offer was more extensive than anything the company had seen for any of its product launches. Among the more-than-three dozen major media outlets reporting on the availability of the generous language resource were U.S. News & World Report, the New York Post, Parade, People, Forbes, Fast Company, USA Today, Reader’s Digest and Condé Nast Traveler. With the PR reach exceeding 270 million readers, the student deal was certainly welcome news to parents with more than one child of school age, since each kid could pick a different language to work on for free. Related Case Studies "Awaiting client review" Precision Stone Design: Establishing a New Leader in Custom Stone Fabrication "Awaiting client review" Mobile E-Learning App for iOS and Android Devices Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy
"Awaiting client review" Precision Stone Design: Establishing a New Leader in Custom Stone Fabrication