Samuelsohn – Building Anticipation Share: Kworq Score Awaiting client review n/a Date Published 7 April 2017 Reading Time 1-Minute Read Luxury menswear brand Samuelsohn approached Kworq with the request to create a social media campaign and build buzz around the ICE technology collection and the brand’s NYFWM. About the Project: Luxury menswear brand Samuelsohn approached Kworq with the request to create a social media campaign and build buzz around the ICE technology collection and the brand’s NYFWM. Main Challenge(s): To create a campaign that boosts awareness of the brand’s ICE technology line, and to ensure the awareness is boosted throughout all stages of the campaign (pre-show coverage, NYFWM takeover, and post-show wrap. Agency Solution(s): Kworq created an integrated grid design for Samuelsohn’s instagram’s account, and utilized the space well to display the new line’s aesthetic. Additionally, all other forms of social media were covered to maximize reach (lookbook, facebook live videos, and short videos). Results: (No results given here)