Sawday’s SEO Strategy Share: 3Sixty Digital Score Awaiting client review n/a Date Published 24 January 2020 Reading Time 2-Minute Read Having previously struggled with external SEO resources, Sawday’s were looking for an agency they could trust to be responsive. The Situation Having previously struggled with external SEO resources, Sawday’s were looking for an agency they could trust to be responsive to their needs and identify areas of improvement. Top 3 Objectives 1. Agile working partnership To allow Sawday’s to maximise the output of their resources, both internally and externally. 2. Recover from previous organic traffic fluctuations Organic traffic had suffered a loss in 2018. They were struggling with organic growth so we needed to find a way to help them. 3. Use tech hygiene to mitigate the repercussions of a difficult website migration Their website migration had caused structural and duplication issues. Technical SEO was needed to help fix the issues. The Solution Working closely with Sawday’s staff members at all levels, and across multiple departments, our SEO Manager was able to push forward tech and content fixes to the large inventory website; maximising outputs throughout the business. Using a 12 month/4 sprint strategy matrix, alongside responsive internal support, ensured that budgets are invested in the areas that will drive the most return on investment. What We did Website audit Provide feedback on information architecture and content strategy 12-month matrix strategy development Regular catch-ups Progression tracking
"Awaiting client review" 2.5x More B2B Traffic and 60% Better Lead Quality After a CMS Move Thanks to a Complex SEO & PAID Approach