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Sawday’s SEO Strategy

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3Sixty Digital
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  • Date Published
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Having previously struggled with external SEO resources, Sawday’s were looking for an agency they could trust to be responsive.

The Situation

Having previously struggled with external SEO resources, Sawday’s were looking for an agency they could trust to be responsive to their needs and identify areas of improvement.

Top 3 Objectives

1. Agile working partnership
To allow Sawday’s to maximise the output of their resources, both internally and externally.
2. Recover from previous organic traffic fluctuations
Organic traffic had suffered a loss in 2018. They were struggling with organic growth so we needed to find a way to help them.
3. Use tech hygiene to mitigate the repercussions of a difficult website migration
Their website migration had caused structural and duplication issues. Technical SEO was needed to help fix the issues.

The Solution

Working closely with Sawday’s staff members at all levels, and across multiple departments, our SEO Manager was able to push forward tech and content fixes to the large inventory website; maximising outputs throughout the business.

Using a 12 month/4 sprint strategy matrix, alongside responsive internal support, ensured that budgets are invested in the areas that will drive the most return on investment.

What We did

  • Website audit
  • Provide feedback on information architecture and content strategy
  • 12-month matrix strategy development
  • Regular catch-ups
  • Progression tracking