Scaling Brand Awareness with Lower Costs Share: Dinetix Score Awaiting client review n/a Date Published 3 November 2020 Reading Time 2-Minute Read A health and wellness company that focuses on meditation approached us to scale their business while staying aligned with the image and values of their brand. Challenge A health and wellness company whose core product is a 3-week meditation practice taught online approached us to scale their business while staying aligned with the image and values of their brand. We were challenged to make them stand out in a saturated, meditation niche without compromising their branding and brand values. Analysis Since branding authenticity was key, we began our analysis by having a few detailed consultations with the client. Once we understood the key angles they want their messaging to be aligned with, we set off to match it with keywords that would attract the right audience. Solutions & Strategies With the identified angles and keywords, we designed a unique advertising strategy that included both Google and Facebook channels. We focused on several stages of the client’s marketing funnel, optimising for key demographics and profitable target audiences. Results Our ads brought in thousands of fresh, quality leads and generated hundreds of sales in less than two months. Furthermore, we decreased their cost-per-lead and improved ROAS, thanks to our skilled specialists who optimised the client’s marketing funnel with data provided by the client’s IT team. Overall, we helped the company achieve its goal to scale in brand awareness, reach, and global sales.