Scentropy Branding & Marketing Strategy Share: Appetite Creative Score Case study score 5.0 Date Published 20 August 2020 Reading Time 3-Minute Read Challenge Since the company is a startup, we had to develop a social media marketing strategy that would help to raise brand awareness, educate the audience about the brand and the industry, create an interest in the brand and finally, sign up for a subscription. We needed to link this to an entirely new virtual world for their new customers by creating a website, a logo, and a brand book. We needed their customers to feel unique, have options, and see exactly the type of quality product that Scentropy offers. Solution We developed a social media marketing strategy from scratch, which reflected Scentropy’s personality, tone of voice, “the inside story”, but also the product and subscription types – all based on the trends within the industry. Apart from trying to raise awareness for the brand, the strategy included educating the audience about the brand itself, the industry and tips and tricks, facts and fun facts about both the brand and the industry, which also had a purpose to create an interest in following Scentropy’s social media accounts. We created high quality and modern looking imagery to allow the audience to picture the product in their hands. Without preaching, we underlined Scentropy’s green initiatives, rightly telling potential customers that they would be the recipient of one of the most environmentally friendly services on the market. We developed a brand book and brand guidelines, explaining the company’s personality, imagery style, and provided expert knowledge on how and where to use those so carefully designed logos and colours. Results Branding was spread all across social media as followers start to recognise what it is, from the product itself to the website. We designed the UI of every page of the site and collaborated throughout the entire journey, we know how to build the sturdiest and most user-friendly websites, we know how to make amazing, understated and intuitive design, but we wanted Scentropy to have a say across each step. We built an eCommerce website that allowed users to easily sign up for their monthly subscriptions. The WordPress site gave full customising options so that new products, themes and events could be easily added. We wanted to help our client show their users what they can do, and we made sure that we kept their core brand principles while they did so. Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out our services on https://www.appetitecreative.com/services/ We are here to help. Jenny Stanley Related Case Studies "Awaiting client review" Percept’s Creation of Disruptive Branding for an Australian Company "Very professional and responsive to our requests." MOZE Mobile – International School Change cookie settings Close GDPR Cookie Settings Privacy Overview Strictly Necessary Cookies 3rd Party Cookies Cookie Policy Privacy Overview This website uses cookies so we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the website you find the most interesting and useful. You can change your cookie preferences by navigating the tabs on the right-hand side. Note: The 3rd party cookie for Google Analytics cannot be turned off, as the data collected is entirely anonymous and used for internal performance tracking. Strictly Necessary Cookies Strictly Necessary Cookies should be enabled at all times so we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Enable or Disable Cookies 3rd Party Cookies This website uses Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Disabling 3rd party cookies will not disable Google Analytics, as this data is anonymized and only used for internal recording and performance tracking. Additionally, we use various cookies such as Facebook pixel for ad serving, FreshChat for chat support, Hotjar for optimizing user experience, and others, which will be turned off by disabling 3rd party cookies. Keeping 3rd party cookies enabled helps us improve our website and service. Enable or Disable Cookies Please enable Strictly Necessary Cookies first so that we can save your preferences! Cookie Policy More information about our Cookie Policy