Scratchpay Explainer Video Share: Blue Carrot Score Awaiting client review n/a Date Published 6 September 2018 Reading Time 1-Minute Read Scratchpay is a tool that helps pet owners finance large unexpected vet bills. Goal Explain an innovative payment service in an easy-to-understand way. Solution 64 sec explainer video done in a playful style with a pet-friendly feel + 25 sec short version of the video for social media usage. Results 86% – average viewer engagement, 34% – play rate, 8.5% – Call To Action clicks.