Sell Your Car for Cash Search Engine Visibility Share: Vertigo Media Group Score Awaiting client review n/a Date Published 3 April 2020 Reading Time 1-Minute Read The challenge was to improve search engine visibility; increase lead capture and sales for Sell Your Car for Cash. Client Sell Your Car for Cash Challenge To improve search engine visibility; increase lead capture and sales. Insight This expert cars-for-cash outfit was getting lost in non-local search traffic. They were using a long-in-the-tooth website that still relied on outdated, spammy SEO techniques to gain a competitive edge, and which didn’t offer a great experience for mobile users. Solution In a full overhaul, Vertigo developed a new, responsive website with integrated video marketing and lead capture, reworking the brand’s content and performing careful on-site optimization using best practices. A multichannel lead generation campaign stimulated new sales and captured the much-needed local search traffic from private car sellers. Result Leads have increased 400% year-over-year, while sales increased by 300%. Search-wise, the site now dominates the local results on major search engines–a long way up from its old spot on page 9 of Google.