Complete Website SEO Service for Emerdency LTD. The website SEO comprised of fixing technical SEO issues, On-Page & Off Page SEO
How It All Started
Mr, Mohammad Usman Ali, contacted us through our website and asked us to help him rank his website (www.emerdency.co.uk) on the certain region-specific keywords and terms. He described his business as a portal for residents of UK to find an emergency dentist in their respective cities. It only took us a day to agree and kick off the campaign
We started off with a complete website audit and analysis where we dug out all the technical issues, what the website required in terms of content and on-page, and what should be the off-page strategy. The terms the client asked to be ranked on were:
- Emergency dentist in Manchester
- Emergency dentist in Stockport
- Emergency dentist in Blackburn
- Emergency dentist in Bolton
- Emergency dentist in Bury
- Emergency dentist in Oldham
- Emergency dentist in Wigan
- Emergency dentist in Accrington
- Emergency dentist in Rochdale
Along with these keywords, we also agreed to work on improving the overall online presence of the website and optimize it for more keywords within the scope of our service agreement.
The first problem that we identified was that every page on the website had duplicate content. All the region pages had the very same content just the name of the city was replaced with the one relevant to the page. A very serious duplicate case. Along with that, the city pages had a duplicate case of meta titles and descriptions as all of the pages had Manchester instead of the relevant name of the city.
Secondly, we also found out that the website was not leveraging the benefits of schema markup. All in all, the website required a full course of on-page and off-page SEO.
The first thing we did was collaborate with the client in the preparation of the on-page content as all the pages content needed to be revamped. In between the preparation and uploading of the content, we implemented the structured data markup, optimized the website speed, and fixed all the technical errors. Including all that we updated the Meta titles and descriptions with new titles and descriptions.
Once the content was ready, it was uploaded on the website and after two weeks of thorough on-page optimization we moved on to the Off-page SEO. The things we did for the off-page SEO are as follows:
- Directory submissions
- Article submissions
- Guest Posting
- Community management on Quora
- Social Bookmarking
We continued with the on-page optimization every month and carried out the off-page SEO as agreed with the client. We strictly stuck with white-hat SEO practices and did not dwell on getting spammy or paid backlinks for the website.
The website ranked on all the terms that were agreed with the client. And website started appearing on more than 100 other terms.
As of now, the website is undergoing maintenance and development fixes.