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Serving the Commercial Real Estate Market: NAI Global

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Case-Study–NAI

Serving the commercial real estate market with high demand, templated materials.

The Client

NAI Global is a leading global commercial real estate firm, with more than 400 offices throughout North America, Latin America, Europe, Africa, and Asia Pacific. The capital markets group has successfully sold $16 billion of office, retail, hotel, industrial and multifamily properties and loans worldwide and provides asset disposition services across the United States for institutional and investor clients.

The Challenge

In March 2013 when two executives of C-III Capital Markets visited SullivanPerkins, the challenge was to design a templated Offering Memorandum in an electronic format that would use client-provided market information, maps, charts, and tenant information to help market investment-grade properties of multiple types.

The resulting memorandum might be as substantial as an 80-page document, requiring a print version as well; local market photographs had to be sourced, typically online, leasing diagrams created and maps redrawn in many cases.

Deadlines would be unpredictable, sometimes less than five days from initiation to completion. Budgets however needed to be highly predictable, with costs controlled. Over the next five years, including a rebrand when C-III Capital Markets became part of NAI Global, the challenge expanded, as the number of projects grew and speed to market increased.

Our Solution

The initial OM templates were designed and approved to meet corporate brand standards. At that point, a skilled, dedicated team of production artists, proofreaders, and process management professionals took over. With experience, speed increased to meet the demand for OMs on very tight launch dates. OMs that are placed online are produced with an electronic table of contents for ease of navigation. A dedicated, full-time staff produces brand consistent documents, delivering high quality, error-free work. High volume facilitated a pricing solution that met the client’s requirement for predictable, controlled page rates.

Results

Over a five year period, more than 270 individual projects have been completed, an average of more than one every week. Projects have included office, retail, hotel, and mixed-use properties in markets from coast to coast.

More than 1,350 maps have been drawn, 1,100 leasing diagrams, 8,650 photographs sourced and placed, within a total of approximately 9,750 pages.