Setting up Targeting in Instagram for «Fabric of Italy» Share: CLEVER Marketing Score Awaiting client review n/a Date Published 28 December 2020 Reading Time 3-Minute Read Our company set up effective targeting in Instagram for online shop «Fabric of Italy». Period: September 2019 to December 2020. About customer The client’s shop is situated in Omsk, but send orders throughout Russia and CIS countries. It offers a large range of elite fabrics for suits and coats, knitted materials and eco fur, etc. Other goods include sequins and lace. «Fabric of Italy» is promoted on Instagram: there are posts with photos, descriptions of goods, contacts, information about special offers, methods of delivery. Purpose and objectives of the project The main goal is the growth of sales leads. Tasks: Creating and setting up an advertising account. Analysis and segmentation of target audience. Development of particular announcements for Newsfeed and Stories. Launching the project. Setting up and running a campaign. Social Media: Instagram. Realization Before starting the promotion, the target audience is analyzed and collected, announcements for ads are developed, and texts are written. Preparation of campaign Firstly, the audience is segmented by age. At the same time, ads are developed: As the formats are selected carousels for the Newsfeed: announcements are drawn and texts are written for them. They are adapted for Stories. The texts emphasize the benefits of the order on the store’s page and describe discounts and promotions. Implementation During the advertising campaign, the goods and color range of materials of “Fabric of Italy” is shown. Additional announcements are set up for users who click on the link or subscribe to the account. Specialists of Clever marketing regulate the advertising campaign by tracking users ‘ reactions to each individual ad. Every week, the campaign is updated: we change the image, text, turn it off for those segments of the target audience where they hide a lot, and complain. If a promotion is planned, an announcement of the event is made. Results During 9 months of work specialists of Clever marketing achieved awesome results: Total number of views is 1 842 281. Clicks to the account are 42 668. CTR is 2,32. CPC is 0,037 USD Many potential customers found out about the store, and sales increased noticeably. Previously little-known products were in demand. The customer is satisfied with the result: the main goal was achieved. If targeted advertising on Instagram is set up by specialists, it will attract a large number of customers and help to increase sales. Contact Clever marketing if you want to get real results from promotion on Instagram!