Siemens Global Business Impact Project (Kyoto Accord) Share: TGE Marketing Advisory Score Awaiting client review n/a Date Published 1 March 2021 Reading Time 1-Minute Read Business impact assessment and recommendations to 7 senior global Siemens Executives. How would the Kyoto Accord impact Siemens and how could Siemens position itself as a global leader? Description Business impact assessment and recommendations to 7 senior global Siemens Executives on the impact of the Kyoto Accord and upon the firm’s business lines, including Power Generation (Renewables, Wind, Solar and Nuclear), Lighting (OSRAM Sylvania), Railways and Trams, and Building Technologies. Which technologies have a positive impact on energy efficiency and carbon footprint? Al Leong led a team of consultants to assess the financial and technology implications of the Kyoto Accord, with particular emphasis on Carbon Emissions Trading Credits and Finance systems worldwide. The technology assessment reviewed the actual improvement in efficiency and cost-savings derived from Kyoto Accord compliance for customers. Finally, a marketing strategy was developed to position Siemens vis a vis its competitors which included GE, ABB, Philips and others based on these findings. A presentation and recommendations were delivered to senior executives distributed globally for evaluation and implementation.
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