Sift Science – Trust Campaign Share: Picturelab Score Awaiting client review n/a Date Published 1 August 2019 Reading Time 1-Minute Read Sift Science wanted to create a video that made security a positive force in the corporate world. About Before rebranding into Sift, Sift Science came to Picturelab with their Trust campaign, which is all about changing the way businesses see the software security space. They wanted to create a video that made security a positive force in the corporate world. Solution We set out to make a branded concept film about a character who trusts the world around him. He’s a guy who simply misses his taxi and realizes he doesn’t need it because the world he lives in is built on trust. Shot in the iconic Pershing Square in Los Angeles, Picturelab worked closely with Sift Science to craft a high-spirited spot with energy, positivity, and some slammin’ moves.