Slash: Brand Identity & Website

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Branding and website for the London-based company that created a unique service Slash.

This service slashes prices for all products and services with a browser extension. The main visual element that is used throughout the identity is the cut in half pieces of paper — that’s a metaphor for lowered prices.

The style, in general, is colourful and joyful with light pink and mint green accents.

The brand identity is perfectly transferred to various social networks: from YouTube to mailing lists. The site inherits the style with its playful animations, illustrations and colourful elements that highlight the product and partner brands.