Slash: Brand Identity & Website Share: Embacy Score Awaiting client review n/a Date Published 22 March 2022 Reading Time 1-Minute Read Branding and website for the London-based company that created a unique service Slash. This service slashes prices for all products and services with a browser extension. The main visual element that is used throughout the identity is the cut in half pieces of paper — that’s a metaphor for lowered prices. The style, in general, is colourful and joyful with light pink and mint green accents. The brand identity is perfectly transferred to various social networks: from YouTube to mailing lists. The site inherits the style with its playful animations, illustrations and colourful elements that highlight the product and partner brands.