Smart Techno – Online Computer Store

Overview

Smart Techno is an online computer store/e-commerce business dealing in computer hardware, gaming PC components and custom PC builds. In its attempt to establish its brand presence and customer value all over India, it wanted a sound online profile to be created and promoted across the online platforms.

The Problems

1. The business had an e-commerce website with just the elementary features and was weak in terms of content, structure, reception, navigation, and SEO.
2. Social media profiles existed with little or no attention at all. No digital promotions programs were running.
3. There were 150+ entity issues. Some include problems with pagination and data architecture. Issues with page speed. URL structure was improper which is a disadvantage. Thin e-commerce pages: low text-to-code ratio.
4. The website was a little off in terms of visual appeal and attractiveness.
5. The website didn’t have a proper product hierarchy and categorization.

The Solution

Smart Techno needed a complete e-commerce face-lift and a 360-degree promotional drive to help them achieve their end business goals. We helped the client with setting up the platform with an optimized structure and presentation scheme aligned with a business-focused acquisition plan and conversion tactics. This included building the right navigation flow, visual merchandising format, communication resources, design elements, and transition events, on the UX front.

The website was fine-tuned at SEO and e-commerce perspective at all levels. We worked on on-page SEO and helped them with page indexing, titles, tags & links, structure validation, content optimization, strategically served with a detailed competitor and trend analysis.

In the process, we optimized their social profiles (Facebook, Instagram, YouTube, Pinterest & Twitter) across networks to help them extensively reach and actively engage with their target audiences. With this, we helped them build social proof and parallel channels of traffic through their relevant audience and customers.

Performance

In 6 months Smart Techno registered an influx of 1600 users per month on-site with a high-quality lead index. This accounted for 35% repeat customers and a minimal bounce rate of 4.66% at par with leading sites in the verticals. It climbed the first 30 Page Ranks on Google with 15 premium keywords in a time of 80 days, outsmarting the long ranked websites with the same set of business keywords.

The social profiles and digital resources contributed heavily in building a loyal user base with high engagement rates. After the first quarter, the total active social user count reached a mark of 5000+ which is growing at a fast organic pace. Regular social posting, engagement and link building activities built a parallel reach and added to the domain reputation to help the platform gain higher search rankings and organic value.

The End Result

The website is receiving constant quality traffic. The brand is now known by the majority of PC enthusiasts, gamers and general users. The combination of BrandFuture IT and Smart Techno’s management team has skyrocketed the online growth, presence and sales for the client.