SMM Instagram Account ideas_tatoo

Specialists of Clever marketing provide a wide range of services in the field of internet marketing. One of the directions is the creation of communities and its promotion in social networks.

Work on the Instagram account ideas_tatoo started in November 2015. It is dedicated to the subject: tattoos. At the time of the account promotion, the number of subscribers was 70,000.

Period of realization: November 2015 – to date.

Purposes

Promotion of account ideas_tatoo in Instagram (increasing number of new subscribers and interest of the audience to project).

Tasks

As a part of the preparation for the project, the following range of activities was defined:

• Analysis of competitive accounts (working out Instagram profiles with similar topics).
• Development and approval of a content plan.
• Selection of high-quality content by subject (work with tattoo artists, selection of suitable photos and their regular posting).
• Constantly posting valuable content in the community.

Realization

Specialists of Clever marketing conducted a number of activities to promote account in Instagram:

1. Rebranding.
2. Corporate identity development (avatar, description).
3. Creating a content strategy.

In the future, the field of work was expanded. There was a need in:

• 1. Continuous support in the form of daily publications (posting content on the subject).
• 2. Analysis of audience, deleting spam.
• 3. Community management (establishing feedback with the target audience).

Results

During 3 years of working on the project, the team’s specialists managed to achieve good results in the field of SMM in Instagram:

• Increased number of views.
• Stable growth in reach.
• The number of subscribers increased from 70,000 to 223,000.
• The total number of collected likes is 1,600,000.

Promotion of account continues. Posting unique and creative content (2 posts per day) is carried out daily.